In January-October 2020, U.GO gas station chain (JSC Ukrgasvydobuvannya, Naftogaz Petroleum Division) increased the volume of fuel sales by one third compared to a year earlier.
In particular, for 10 months of this year, the chain has increased:
- total fuel sales volumes — +31%;
- Shebel LPG autogas sales volumes — +19%;
- Shebel diesel sales volumes — +21%;
- Shebel 92 and Shebel 95 gasoline sales volumes — +57% and +95%, respectively;
- Related products sales volumes — +49%.
At the same time, loyalty card sales more than doubled (from 25% to 52%).
In addition, in October 2020 the chain set a new absolute record for daily sales of petroleum products over the entire history of its existence – 179 cum (the previous record of 174 cum was set in August this year).
We managed to achieve these results due to the high quality of fuel, implementation of the gas station rebranding project, introduction of customer service standards, implementation of a loyalty program and attracting new customers through promotional programs.
JSC Ukrgasvydobuvannya owns a chain of 19 gasoline filling stations (U.GO) located in Kharkiv and Kharkiv region (https://ugv.com.ua/uk/page/azs).
The chain only sells fuel produced by Shebelynka Oil Refinery under the Šhebel trademark.